IGG User Acquisition UX Projects

As a UX Designer on the User Acquisition team at IGG, my primary focus was on researching both our current and potential users to create compelling marketing materials that highlight our products. This involved developing 3D cinematic gameplay footage designed to engage and attract new audiences. My role encompassed user research, conceptualization, and the design of user acquisition and retention strategies, overseeing projects from initial idea through to execution. Over the course of my work, I contributed to more than 45 projects, showcasing a variety of creative approaches. Please note that all displayed videos are the property of IGG Canada.