Ryan Tzu

Technical UX Designer · Vancouver, CA

I'm a Product Designer from Vancouver, Canada, with a strong background in UX, game development and technology. Former Technical UX Designer and UA Cinematic Designer at IGG Canada with 3+ years across two roles in mobile game design, specializing in UX.

I believe that great design is about more than aesthetics — it's about creating meaningful experiences that connect people with products. With a focus on usability and empathy, I aim to solve real user problems and drive engagement through intuitive, impactful design.

I combine UX, design strategy, and technical understanding to align teams and deliver features that improve usability, engagement, and overall user satisfaction.

UX Design Game Development Product Management User Research Figma Prototyping Unity Unreal Engine Design Systems A/B Testing Wireframing Technical Writing

Technical UX Designer — IGG Canada

Wrote internal documentation and design rationales for complex UI systems. Created wireframes, mockups, design systems, and interactive prototypes in Figma. Worked closely with programmers and game designers to implement and optimize UI systems in Unity. Conducted internal usability tests to validate player experience and guide iteration.

Content Strategist — Jei & Co. Ltd.

Spearheaded content marketing and B2B distribution for Q-Vision Optic. Developed digital marketing campaigns including high-impact reels, ads, and social media content. Led B2B outreach via cold calling and email campaigns, securing wholesale partnerships. Improved SEO and ran A/B tests to increase web traffic.

Product Owner — Only Wizards Inc.

Owned product direction and execution for an early-stage startup. Translated product goals into actionable tasks, managing backlog, refinements, and sprint priorities. Drove the MVP from concept to implementation by aligning business goals, technical feasibility, and UX needs.

UA Cinematic Designer — IGG Canada

Developed narrative-driven concepts for cinematic content. Produced UA campaign ads for Lords Mobile and Doomsday: Last Survivors, helping maintain 60%+ user retention for 21 months. Conducted A/B testing, increasing retention by 15% and engagement by 20%. Mentored junior designers.

Google UX Design Specialization Certification

Coursera, 2024 — Conducted user interviews, usability testing, and persona creation. Focused on audience research and translating complex systems into clear, human-centered explanations.

BCIT — UI/UX Design Certificate

2024 — Developed skills in prototyping, interaction design, and user-centered digital experiences. Conducted UX research including user testing, personas, and user journeys.