IGG Canada
User Acquisition Projects

As a UX Designer on the User Acquisition team at IGG Canada, I researched current and potential users to create compelling marketing materials. This involved developing 3D cinematic gameplay footage to engage and attract new audiences — user research, conceptualization, and design of UA and retention strategies from idea through execution.

Role: UA Cinematic Designer / Technical UX Designer Company: I Got Games Canada
User Acquisition Game Design 3D Cinematic Marketing A/B Testing Unity Unreal Engine

Featured Projects

(実務経験)
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Doomsday: Last Survivors — Rescue City Build

Narrative-driven UA cinematic for Doomsday: Last Survivors, featuring city-building survival gameplay.

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Lords Mobile — Wesley Puzzle Survival

Puzzle-based UA campaign ad featuring the Wesley character in a survival scenario.

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Lords Mobile — Ball Drop Formation

Strategy-focused UA cinematic showcasing troop formation mechanics.

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Lords Mobile — Dalgona Candy

Pop-culture inspired UA campaign leveraging trending content for engagement.

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Lords Mobile — Saint Seiya Collaboration

Cross-IP collaboration campaign with the Saint Seiya franchise.

All Projects

48 projects shipped
Rescue City Build Wesley Puzzle Survival Ball Drop Formation Wesley Hero Tower Block Turn Path Dalgona Candy Wesley Castle Run Wesley's Adventure Wesley Collect Troops Boulder Strategy Epic Wall Drop Defense Trojan Horse Defense Huntress TD Castle Trench Epic Belt Switch Epic Stack Epic 2 Zombie Survival City Dice Roll 90 Degree Turn Rotation Defense Saint Seiya Dragon Quest Saint Seiya Epic Bridge Saint Seiya vs Death Knight Sky Territory 3 City Build Trap Defense Grid Formation Hand Combination Sky Territory 2 Teamwork is Dreamwork Different Kingdoms Sky Territory Zombie Strategy Biggest Fan Draw Formation Evolution Raven Messenger Zombie Strategy 2 Beanstalk Bully Wesley's Choice Crossy Road Taunt Epic Pond Formation Digging Stack'em Epic Blender Archer Quest Mimic Quest

Key Results

Produced UA campaign ads for Lords Mobile and Doomsday: Last Survivors, helping IGG Canada maintain 60%+ user retention for 21 months. Conducted A/B testing on cinematic assets, increasing retention by 15% and engagement by 20%. Mentored junior designers to streamline workflows and improve review cycles.

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